UK
2011 Office for National Statistics – Key
Points
Internet users who accessed via a mobile phone, GB, 2011
45 per cent of UK
Internet users
used a mobile phone to connect to the Internet
6 million people accessed the Internet
over their mobile phone for the first time in the previous 12 months
The use of wireless hotspots almost
doubled in the last 12 months to 4.9 million users
21 per cent of Internet users did not
believe their skills were sufficient to protect their personal data
77 per cent of households had Internet
access
Internet users who accessed via a mobile phone, GB, 2011
UK
Mobile Access Growth Rate – Tecmark
Key Findings 2011
Mobile now accounts for 12.59% of all UK
web traffic
58% of mobile visits from iPhones,17% from iPad devices
58% of mobile visits from iPhones,17% from iPad devices
High Android growth rate. 10.6% of all
mobile traffic in January 2011, growing quickly to 37% in July 2011
Blackberry declining quickly, from 6.1%
in January 2011 to 3.5% in July 2011, a fall of 42%
Globally,
Mobile
Access Growing Significantly Quicker than Desktop Internet Did
View the Morgan Stanley Mobile Internet Report Slideshow here
US Shows Shift from Mobile Web to Mobile App Usage
US Shows Shift from Mobile Web to Mobile App Usage
In June 2010, the average US
mobile user spent 43 minutes using apps
In June 2011 this almost doubled to 81
minutes
Whilst web access by mobile users has
grown steadily, by June 2911
the average US mobile user spent more time using
apps than they
did accessing the web
