Harnessing the fear factor

I was very touched that Andrew Buffrey from the DMA invited me back to speak at their 20/20 Vision event at the National Motorcycle Museum in Birmingham, UK.

This time round I'll be talking about how to overcome the fear of change in order to create innovation - personally, organisationally and creatively.

A copy of the presentation "Harnessing the fear factor" is available for download here:

http://slidesha.re/ftmY9E

Marketing Automation Adoption in Europe

Some quotes from me in this B2B marketing magazine article.

http://www.b2bmarketing.net/knowledgebank/marketing-automation/features/marketing-automation-technology-adoption-european-market

Last week's TFM&A show in London showed a lot more presence for marketing automation which was encouraging, and a sign of the times.

My main tack in this article is as follows:

“We believe that the future will fall into two camps...those who buy into one proprietary ecosystem platform and those who deploy interoperable modules glued together with common strands and protocols. Many vendors are developing proprietary ecosystems to manage the entire marketing process. Each module – content management, email broadcast and data processing–  is inter-dependant. However, most clients already have many of these components [and will prefer] a plug-in solution.”

You pay your money, you take your choice. Read the full B2B Marketing Magazine Article here....