http://www.b2bmarketing.net/knowledgebank/marketing-automation/features/marketing-automation-technology-adoption-european-market
Last week's TFM&A show in London showed a lot more presence for marketing automation which was encouraging, and a sign of the times.
My main tack in this article is as follows:
You pay your money, you take your choice. Read the full B2B Marketing Magazine Article here....“We believe that the future will fall into two camps...those who buy into one proprietary ecosystem platform and those who deploy interoperable modules glued together with common strands and protocols. Many vendors are developing proprietary ecosystems to manage the entire marketing process. Each module – content management, email broadcast and data processing– is inter-dependant. However, most clients already have many of these components [and will prefer] a plug-in solution.”
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