Research Highlights:
- 55-75 year olds make up 28% of the total UK population, which translates to 12,868,000 people
- Of those, three quarters of 55-64 year olds and 55% of 65-75 year olds use the internet at least occasionally (5,306 million and 3,158 million users respectively)
- Although over half of the 55-75 age group are light users (under 15 hours per week,) a quarter can be considered to be ‘heavy users’ (30+ hours a week) and 45% medium users (15-30 hours per week).
- 83% of 55-64s and 61% of 65-75s access the internet at least once a week on their home PC or laptop.
"They aim to make life easier for themselves, with personal banking and emails being one of the most frequent activities, undertaken at least once a week, while 38% look for the best products by using online reviews, and the same amount look to get them as cheaply as possible with price comparison sites."WAVE 5
"40% of frequent internet users over the age of 55 manage a social network."
"As a demographic, the over 55s are now more likely than their 16-54 year-old peers to bookmark pages, sign-up to email bulletins and register with websites - clearly wanting to stay connected with news, brands and no doubt a whole range of other information."NIELSON
"Internet surfers over 50 accounted for 53 per cent of the overall increase in UK users."
"Men over 50 were responsible for 38 per cent of this growth numbering 722,000 while women over 50 accounted for 284,000, or 15 per cent, of the increase."Links to good recent articles with reviews of surveys/studies:
Generation 62.0: Digital planning for an aging population (CARAT)
Silver surfers get social (WAVE 5)
Silver surfers increase by one million over the last year (NIELSON)
UK Office for National Statistics data:
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