Here is our approach to cookie compliance for general information sites which has been approved by the UK Direct Marketing Association lawyers. It covers sites which use cookies for Google analytics and web browser optimisation. So, whilst not covering the bigger stuff like online banner advert tracking, login preferences etc. this approach will cover a large number of general brochureware sites out there.
The approved approach is as follows:
Include a designed button at the top of the page which says “Our use of cookies”. This links through to the privacy page with the following copy:
“This Web site uses Google Analytics, a web analytics service provided by Google, Inc. ('Google'). Google Analytics uses 'cookies', which are text files placed on your computer, to help us analyse how visitors use our Web site. The information generated by the cookie about your use of the Web site (including your IP address) will be transmitted to and stored by Google on servers in the United States.
Google will use this information for the purpose of evaluating your use of the Web site, compiling reports on Web site activity for Web site operators and providing other services relating to Web site activity and Internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google.
This web site also uses cookies to establish the settings in your browser. This information is used purely to deliver a version of the site that best suits your browser.
You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this Website. By using this Web site, you consent to the processing of data about you by Google in the manner and for the purposes set out above.”
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